Did you know about 44% of buyers consume 3 to 5 pieces of content before engaging with the vendor to purchase or subscribe for a service? A recent DemandGen Report supports this stat. Also, it’s an important factor driving the need for businesses to work with a blog writing agency to help publish top-quality articles […]
B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]