B2C powerhouses such as Coca-Cola, Crocs, and Nike often dominate social media with their viral posts. However, when it comes to B2B companies like Salesforce, achieving the same level of virality is a different story. Does this mean that social media is irrelevant to B2B companies? That’s far from true. Sprout Social shows that 88% […]
Given that e-commerce primarily involves showcasing products and awaiting customers, one may question the need for a blog. However, is there merit in investing resources into blog creation? 81% of customers research online before making a purchase, and if you want to reach them, you should invest in the visibility of your e-commerce site. Blogging […]
In this article, you’ll learn about the features a great SaaS content must possess and 5 different types of content for software companies to enhance your content marketing efforts. Writing content for a software company can pose a challenge due to the intangible nature of some software products. Articulating a feature-rich product that lacks physical […]
Is content intelligence just hype? How does it impact your content creation process? Tag along to discover how it works. There are 600 million blogs on the Internet and every day, about 4 million new videos are uploaded on YouTube. How then would your content not get lost in this sea of options? Creating piles […]
Years back, many thought voice search was only for lazy folks who hated typing. However, the level of acceptance the general public has shown voice search is a pointer that it has come to stay. Now, it’s normal for us to ask Alexa, Siri, or Cortana for recommendations on the best food place around town. […]
Blogging is a popular concept even if some don’t understand the full details of how it works. Instagram folks throw around the word, and content marketers sing its praises on mountain tops. Even 59% of them consider it extremely valuable. And if you’re in the B2B space, you can generate more leads with a blog. […]