CEO/CMO

Social Selling Index (SSI): What It Is and Why It Matters

Categories
Sales, Social Media Marketing

If you’re a small business owner looking to enhance your sales efforts in the digital realm, understanding the Social Selling Index (SSI) can be a game-changer. Developed by LinkedIn, the SSI is a metric that measures your social selling proficiency and effectiveness on the world’s largest professional networking platform. In this article, we’ll demystify the […]

The Current State of B2B Blogging in 2023: What’s New and What Works

Categories
Content and Copywriting

Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]

S.F.I.T. Framework for Writing High-Impact Paragraphs

Categories
Content and Copywriting

Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]

How We Write Our Articles: Approach, Objectives, and Basic Rules

Categories
Content and Copywriting

Our mission is to deliver excellent end-user experience to our client’s customers, as well as ours. All our articles are embodiments of our mission and values. Read more about: Our movement, objectives, and values. Our approach As a marketing company, we realize that our only proof of brilliant end-user experience is the high engagement of […]