If you are content with your outstanding product and have already spent thousands of dollars on advertising, why bother with a company blog? If your response is none, you are not alone. Of the nearly 1.9 billion websites online, only about 600 million have blogs. And this is partly because most businesses are yet to embrace the benefits of blogging.
Nevertheless, marketing experts insist that blogging is an effective tactic that delivers the highest return on investment (ROI) possible. So, your business must create a blog.
If you’re still wondering why your business should invest time and resources into a blog, the answer is simple – it can benefit your business in numerous ways. This blog post will discuss eight powerful benefits of blogging for businesses.
There are several reasons why your business should invest in blogging, regardless of its industry. A few of them are listed below.
- Increases traffic to your website
- Boost website visibility
- Provide answers and get sales
- Generate leads and improve conversion rates
- Provides opportunities for inbound links
- Establish your business as a thought leader
- Supplement social media
- Long result lifespan
We’ll delve into the benefits of blogging in more detail and show you how it can help your business grow and succeed.
Potential further reading: A Beginner’s Guide to Business Blogging
8 Undeniable Reasons Why Your Business Should Invest In Blogging
1. Provide answers and get sales
A lot of people consult the internet before making purchase decisions. About 79% of online shoppers use about 50% of their shopping time to research products. They usually start by looking for answers to their problem before considering what products to use.
For instance, a first-time mom wants to know if a homemade cream or manufactured lotion is safe for her baby. A baby lotion brand with a well-written article that answers her question clearly will most likely win her patronage.
The brand used comprehensible and scientifically backed data to solve her problem. So by providing answers and suggesting solutions to people’s problems, you can introduce them to your product.
A subtle but confident introduction is the best strategy. A landing page copy is needed to seal the deal, but your blog would have done all the hard work for you.
2. Boost website visibility
One way to make your website rank high on search engine result pages (SERP) is to implement Search Engine Optimization (SEO). This is because search engines are responsible for 67% of the traffic to your blog.
SEO is essential for any website that wants to produce results—whatever those results mean for your business. Blogging is an efficient SEO tool.
Search engines favor websites with more pages and regular updates. Each blog post you publish adds a new page to your website, which counts as an update and informs search engines that your site is active.
While a small business website can have as few as ten pages to streamline the customer journey, creating a blog can significantly increase website pages and search engine ranking without complicating the customer journey.
Blogs offer an easy way to incorporate inbound links and backlinks, which can help improve website SEO.
3. Increases traffic to your website
Consider the path you found your way onto a website. After entering your query on Google, a list of blog articles providing answers appeared. You click on a promising piece. Just like that, you add to the visitor count of the website.
Before you know it, you have spent quite some time exploring that website for more resources. It works the same way for countless people everywhere.
In 2013, Whittington Consulting published a case study of a manufacturing company that tried blogging. The company increased its website traffic by 75%. Increased website traffic is one of the quickest benefits of blogging. Your business can lose all that easy traffic without a blog.
4. Generate leads and improve conversion rates
About 53% of marketers consider blogging as their primary marketing strategy. And why not?!
It works great for generating leads that put them ahead of others. Generating leads through blogging is also cost-efficient. Hubspot says inbound lead marketing costs 61% less per lead than outbound marketing.
Gated content like ebooks, pre-recorded webinars, and whitepapers are part of the most effective ways to generate leads. An efficient way to get them in front of your audience is to attach them to blog posts as calls to action.
Apart from providing information that answers the initial query, the post establishes the value of your content in exchange for their contact information. Readers are more likely to complete the sign-up form if they benefit from your blog post.
5. Provides opportunities for inbound links
Blogging creates link-building opportunities that can enhance your website’s search engine rankings. As content marketers, you can also reach out to other bloggers and websites in your industry to share your blog posts and build relationships.
These inbound links can help drive traffic to your site and improve your search engine visibility.
6. Establish your business as a thought leader
About 54% of business decision-makers consume thought-leadership content for about an hour weekly. There is a leadership vacuum that only informed informants can fill.
By creating and sharing high-quality content, you can effectively demonstrate your expertise and knowledge of your industry to your audience. Post after post, you gradually develop a resource library where your audience comes for information, the latest industry events, trend analysis, solutions, etc.
Positioning your brand this way makes it a top option when your audience needs your products. Establishing this sort of industry lead marketing takes a while and requires consistency.
Effective content management also necessitates exceptional organizational and presentation skills, as these are just as critical as the information presented.
7. Complement social media efforts
Social media is an effective advertising tool that lets you reach millions for free, but the competition is fierce. And your audience probably has just a few seconds of attention to spare before the urge to scroll to the next intriguing thing takes over.
Individuals generally spend more time and attention reading blog posts than social media posts. The search for information is more intentional and offers fewer distractions than social media. Leverage that.
Also, to avoid email overload, people want more information than a quick social media post can provide before they click to sign up. Your blog can answer some crucial questions for them.
Consider Reading: The Power of B2B Social Media Marketing: Why It Matters
8. Long result lifespan
Blog posts become more potent as their engagement grows over a long period. Years and even decades after publishing a blog post, it will still pop up on SERPs and generate traffic, leads, and sales.
Some users could even want information relevant to a time in the past. Your old blog post is just what they need. Ads have their limitations and can become irrelevant once they go viral.
Almost everything that an ad will achieve, your blog can. It just takes more time, but you will reap the benefits of blogging in the long run.
Tips on how to start blogging for your business
Developing a business blog is a task that requires more than merely posting on social media. Business blogging involves research, writing, SEO, and analytics. But you can use the tips below to break down the process:
- Set business-aligned blog goals
- Determine the metrics for success
- Create engaging SEO-enabled content
- Regularly refresh existing content
Do not let the lack of time to work on your business blog yourself hinder you. Consider hiring a professional blogging service to plan and write your blog posts.
Bottom Line
Blogging, done right, can be the ultimate strategy for selling to your audience without being over-promotional, building trust, and driving revenue.
It attracts traffic, boosts visibility, increases leads at a lower cost, and lasts longer than ads perform. Your business could also stand out as an industry expert through blogging.
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