Did you know about 44% of buyers consume 3 to 5 pieces of content before engaging with the vendor to purchase or subscribe for a service? A recent DemandGen Report supports this stat. Also, it’s an important factor driving the need for businesses to work with a blog writing agency to help publish top-quality articles […]
It’s fascinating and frustrating to learn that 99% of buyers check their email accounts about 20 times daily. Meanwhile, only 15.1% of B2B newsletters are opened by their intended recipients. It’s almost like having a direct line of communication, yet struggling to make the connection. Is your newsletter part of that elite group? In this […]
Mobile phones are such amazing things, they make staying connected so easy. Everyone has one. In 2022, worldwide smartphone mobile network subscriptions reached about 6.6 billion. That’s a lot considering that the world’s population is just about 8 billion. Compared to desktop, digital media consumption from mobile phones are 20% higher. However, mobile phone users […]
Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]
B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]
Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]
Small businesses often face challenges competing with larger corporations for brand recognition and online visibility. However, with the rise of local SEO and 46% of all Google searches looking for local information, small businesses can now almost level the playing field. Local SEO is especially important for small businesses as it focuses on improving your […]
Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]
Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]
Our mission is to deliver excellent end-user experience to our client’s customers, as well as ours. All our articles are embodiments of our mission and values. Read more about: Our movement, objectives, and values. Our approach As a marketing company, we realize that our only proof of brilliant end-user experience is the high engagement of […]
If you are content with your outstanding product and have already spent thousands of dollars on advertising, why bother with a company blog? If your response is none, you are not alone. Of the nearly 1.9 billion websites online, only about 600 million have blogs. And this is partly because most businesses are yet to […]
Blogging has become a vital component of modern-day marketing, with 91% of marketers using content marketing to reach customers. Despite its popularity, the most significant challenge for B2B businesses is finding ways to brainstorm blog topics for fresh and relevant content. This challenge is further compounded by the fact that 57% of marketers say they […]