animation of social selling index chart
Social Selling Index (SSI): What It Is and Why It Matters
Categories
Sales, Social Media Marketing

If you’re a small business owner looking to enhance your sales efforts in the digital realm, understanding the Social Selling Index (SSI) can be a game-changer. Developed by LinkedIn, the SSI is a metric that measures your social selling proficiency and effectiveness on the world’s largest professional networking platform. In this article, we’ll demystify the […]

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Why B2B Content Strategy Should Be Different from B2C
Categories
Content and Copywriting

For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]

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returning customer
Customer Retention Rate: How To Calculate It
Categories
Sales

Customer retention rate (CRR) refers to the rate at which customers stay with a business for a given period of time. It is a metric used to assess the proportion of clients that a company or organization keeps over a given time frame. It is a vital sign of customer loyalty and the success of […]

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social media influencer marketing
Consumer Behavior in 2023: How To Reposition Your Business
Categories
Sales

Masks are off, but Covid-19 profoundly affected consumer behavior. The lockdown made customers search  for alternatives to meet their needs without visiting brick-and-mortar shops. And the use of technology to enhance customer experience skyrocketed during this period. Since consumer behavior is ever-changing, your business must identify these changes so you can tailor your offerings to the […]

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thought leadership via content marketing
7 Ways Content Marketing Helps Build Thought Leadership
Categories
Content and Copywriting

In the business world, there’s a curious contradiction: standing out requires fitting in. As a professional, you need to be seen as a credible and authoritative voice in your industry, while also demonstrating your unique perspective and expertise. That’s what thought leadership is about. Accomplishing this may seem daunting, but it’s precisely the challenge that […]

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