Why B2B Content Strategy Should Be Different from B2C

Categories
Content and Copywriting

For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]

The Current State of B2B Blogging in 2023: What’s New and What Works

Categories
Content and Copywriting

Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]

How To Use Content To Build Customer Loyalty

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Content and Copywriting

Not many businesses are putting enough effort to build customer loyalty. The probability of selling to an existing customer is as high as 70%. Shockingly, many businesses seem to overlook this fact, with only 18% of them focusing on customer retention. As a result, customer churn is costing U.S. businesses a staggering $140 billion each […]

7 Ways Content Marketing Helps Build Thought Leadership

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Content and Copywriting

In the business world, there’s a curious contradiction: standing out requires fitting in. As a professional, you need to be seen as a credible and authoritative voice in your industry, while also demonstrating your unique perspective and expertise. That’s what thought leadership is about. Accomplishing this may seem daunting, but it’s precisely the challenge that […]

How To Build Trust Through Blogging

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Content and Copywriting

A survey of 1,000 consumers indicated that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% of brands build trust with their target customers. Trust is an essential trait brands must possess to achieve long-term success, especially in today’s business environment. Great products and services alone […]

How to Create Mobile-friendly Content For Your Website

Categories
Content and Copywriting, Graphic and UX

Mobile phones are such amazing things, they make staying connected so easy. Everyone has one. In 2022, worldwide smartphone mobile network subscriptions reached about 6.6 billion. That’s a lot considering that the world’s population is just about 8 billion. Compared to desktop, digital media consumption from mobile phones are 20% higher. However, mobile phone users […]

How To Find The Right Blogging Frequency

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Content and Copywriting

Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]

5 Vital Elements You Need For Creating High-Performance Blogs

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Content and Copywriting

B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]

The Invaluable Art of Creating Original Content

Categories
Content and Copywriting

Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]

A Beginner’s Guide to Business Blogging

Categories
Content and Copywriting

Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]