For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]
Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]
Where attention spans are short and competition for online visibility is fierce, using images in blog posts is a must. Not only do images make content more visually appealing and engaging, but they can also improve the search engine optimization (SEO) of your blog. In fact, studies show that blog posts with images get 650% […]
Not many businesses are putting enough effort to build customer loyalty. The probability of selling to an existing customer is as high as 70%. Shockingly, many businesses seem to overlook this fact, with only 18% of them focusing on customer retention. As a result, customer churn is costing U.S. businesses a staggering $140 billion each […]
In the business world, there’s a curious contradiction: standing out requires fitting in. As a professional, you need to be seen as a credible and authoritative voice in your industry, while also demonstrating your unique perspective and expertise. That’s what thought leadership is about. Accomplishing this may seem daunting, but it’s precisely the challenge that […]
A survey of 1,000 consumers indicated that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% of brands build trust with their target customers. Trust is an essential trait brands must possess to achieve long-term success, especially in today’s business environment. Great products and services alone […]
Did you know about 44% of buyers consume 3 to 5 pieces of content before engaging with the vendor to purchase or subscribe for a service? A recent DemandGen Report supports this stat. Also, it’s an important factor driving the need for businesses to work with a blog writing agency to help publish top-quality articles […]
Mobile phones are such amazing things, they make staying connected so easy. Everyone has one. In 2022, worldwide smartphone mobile network subscriptions reached about 6.6 billion. That’s a lot considering that the world’s population is just about 8 billion. Compared to desktop, digital media consumption from mobile phones are 20% higher. However, mobile phone users […]
Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]
B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]
Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]
Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]