Did you know about 44% of buyers consume 3 to 5 pieces of content before engaging with the vendor to purchase or subscribe for a service? A recent DemandGen Report supports this stat. Also, it’s an important factor driving the need for businesses to work with a blog writing agency to help publish top-quality articles […]
Mobile phones are such amazing things, they make staying connected so easy. Everyone has one. In 2022, worldwide smartphone mobile network subscriptions reached about 6.6 billion. That’s a lot considering that the world’s population is just about 8 billion. Compared to desktop, digital media consumption from mobile phones are 20% higher. However, mobile phone users […]
Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]
B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]
Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]
Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]
Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]
Our mission is to deliver excellent end-user experience to our client’s customers, as well as ours. All our articles are embodiments of our mission and values. Read more about: Our movement, objectives, and values. Our approach As a marketing company, we realize that our only proof of brilliant end-user experience is the high engagement of […]
If you are content with your outstanding product and have already spent thousands of dollars on advertising, why bother with a company blog? If your response is none, you are not alone. Of the nearly 1.9 billion websites online, only about 600 million have blogs. And this is partly because most businesses are yet to […]
Blogging has become a vital component of modern-day marketing, with 91% of marketers using content marketing to reach customers. Despite its popularity, the most significant challenge for B2B businesses is finding ways to brainstorm blog topics for fresh and relevant content. This challenge is further compounded by the fact that 57% of marketers say they […]
Creating unique blog content is a challenging task that demands both time and resources. However, it can be even more infuriating when your hard work is stolen by someone who hasn’t put in any effort. Unfortunately, content scraping is a real issue in today’s digital landscape. To tackle this problem, it’s crucial to comprehend the […]
Given that e-commerce primarily involves showcasing products and awaiting customers, one may question the need for a blog. However, is there merit in investing resources into blog creation? 81% of customers research online before making a purchase, and if you want to reach them, you should invest in the visibility of your e-commerce site. Blogging […]