If you’re a small business owner looking to enhance your sales efforts in the digital realm, understanding the Social Selling Index (SSI) can be a game-changer. Developed by LinkedIn, the SSI is a metric that measures your social selling proficiency and effectiveness on the world’s largest professional networking platform. In this article, we’ll demystify the […]
Meet Angela. She has hundreds of likes on every selfie she posts on LinkedIn but her revenue from the platform is $0. She wonders why nobody buys from her or makes inquiries about her product. Success stories on LinkedIn also intimidate her. Angela’s story is similar to most people on social media. And one of […]
Customer retention rate (CRR) refers to the rate at which customers stay with a business for a given period of time. It is a metric used to assess the proportion of clients that a company or organization keeps over a given time frame. It is a vital sign of customer loyalty and the success of […]
Masks are off, but Covid-19 profoundly affected consumer behavior. The lockdown made customers search for alternatives to meet their needs without visiting brick-and-mortar shops. And the use of technology to enhance customer experience skyrocketed during this period. Since consumer behavior is ever-changing, your business must identify these changes so you can tailor your offerings to the […]
Contrary to popular practice, social selling is more than spamming prospects with sales pitches they never requested. Spamming people on social media is intrusive, annoying and fruitless, regardless of what you’re offering. You come off as another disturbance instead of a person of value that you are. Buyers deal with an overwhelming number of “salesy” […]
Competing within a valid market means they’ll be other companies with similar products, features and functionalities. How then do you stand out in the crowded B2B market? That’s where your unique value proposition comes in. A value proposition is the cornerstone of any successful business, conveying what sets it apart and what it offers. […]