If you’re a small business owner looking to enhance your sales efforts in the digital realm, understanding the Social Selling Index (SSI) can be a game-changer. Developed by LinkedIn, the SSI is a metric that measures your social selling proficiency and effectiveness on the world’s largest professional networking platform. In this article, we’ll demystify the […]
With 4.7 billion active social media users spending an average of 2 hours and 28 minutes on social media each day, the potential reach is incredible. 26% of people use social media primarily to find products they wish to purchase. So you make a high-value post, write a nice caption, add some hashtags, and hope […]
Meet Angela. She has hundreds of likes on every selfie she posts on LinkedIn but her revenue from the platform is $0. She wonders why nobody buys from her or makes inquiries about her product. Success stories on LinkedIn also intimidate her. Angela’s story is similar to most people on social media. And one of […]
Blogging is the ultimate combination of creativity and strategy, a delicate balance between expressing yourself authentically and creating content that appeals to your audience. But if your blog is a tree falling in the forest with no one to hear it, you won’t get far. By implementing strategies to promote your blog, it could have […]
B2C powerhouses such as Coca-Cola, Crocs, and Nike often dominate social media with their viral posts. However, when it comes to B2B companies like Salesforce, achieving the same level of virality is a different story. Does this mean that social media is irrelevant to B2B companies? That’s far from true. Sprout Social shows that 88% […]
Competing within a valid market means they’ll be other companies with similar products, features and functionalities. How then do you stand out in the crowded B2B market? That’s where your unique value proposition comes in. A value proposition is the cornerstone of any successful business, conveying what sets it apart and what it offers. […]