Blogging is the ultimate combination of creativity and strategy, a delicate balance between expressing yourself authentically and creating content that appeals to your audience. But if your blog is a tree falling in the forest with no one to hear it, you won’t get far. By implementing strategies to promote your blog, it could have more effect on the target audience.
A staggering 90.63% of all pages on the internet get no organic search traffic from Google. While this statistic includes all web pages and not just business blogs, it highlights the fact that getting traffic to your business blog can be challenging.
With such fierce competition, it’s essential to have a solid marketing plan in place to ensure your blog gets the attention it deserves. Fortunately, there are expert strategies to market your blog online that are as practical as they are creative.
In this article, we’ll discuss 9 of these tried and tested strategies to promote your blog online and increase your chances of ending up in the top 9.37%.
1. Leverage the power of social media
Social media is an incredibly powerful tool for business blog marketing. Studies report 84% of CEOs and VPs use social media to make purchasing decisions. This means that having a strong social media presence can help you reach decision-makers and increase your chances of closing deals.
To effectively leverage social media, start by identifying the platforms your target audience uses most frequently. For B2B clients, LinkedIn is often the most effective platform. However, depending on your niche, other platforms like Twitter or Instagram may also be effective.
Once you’ve identified the platforms you’ll use, make sure to optimize your profiles. Use high-quality images and logos, and make sure your bio communicates your value proposition.
When it comes to content, focus on sharing valuable insights and information, rather than purely promotional content. This will help you build trust and authority with your followers. Make sure to also engage with your followers by responding to comments and messages promptly.
Worth reading: The Power of B2B Social Media Marketing: Why It Matters
2. Use Search Engine Optimization (SEO) techniques
This is important because the majority of B2B buyers begin their purchasing journey with a search engine. By optimizing your website for search engines, you can increase your visibility and attract more visitors to your blog.
There are several SEO techniques that you can use to optimize your website, such as:
Conducting keyword research can help you identify the keywords and phrases your target audience is using to search for content related to your industry.
Optimizing your content and website structure can improve your search engine rankings.
Building high-quality links from reputable websites can improve your website’s authority and boost your search engine rankings.
If you’re targeting a local audience, optimizing your website for local search can help you attract more local customers.
By implementing these SEO techniques, you can increase your website’s visibility and attract more visitors to your business blog.
3. Utilize email marketing
Email generates $36 for every $1 spent, making it one of the highest ROI marketing channels.
To effectively use email marketing, start by building a high-quality email list. This should include people who have opted in to receive your emails, rather than purchasing a list. You can collect email addresses by offering a lead magnet, such as an eBook or whitepaper.
When it comes to email content, focus on providing value to your subscribers. This could include sharing blog posts, offering exclusive discounts, or providing industry insights. Make sure your emails are mobile-friendly and visually appealing, with a clear call to action.
Finally, make sure to segment your email list based on factors like interests, job titles, or company size. This will allow you to send more targeted and relevant emails to each group.
4. Use paid advertising
Using paid advertising can help you reach a broader audience and attract more visitors to your blog. Paid advertising can take many forms, such as:
- Google Ads: Google Ads allows you to create ads that appear in search engine results pages, display ads, and video ads.
- Social Media Advertising: Social media platforms like Facebook, Twitter, and LinkedIn allow you to create ads that appear in users’ feeds.
- Native Advertising: Native advertising involves creating ads that blend in with the content on the website where they appear.
By using paid advertising, you can target your audience based on demographics, interests, and behavior. This way, you can ensure that your ads reach the right people at the right time.
5. Guest blogging
Guest blogging is an effective way to expand your reach and increase your blog’s visibility. By writing for other blogs in your niche, you can tap into their audience and attract new readers to your blog.
To start guest blogging, you need to identify the blogs that your target audience reads and contributes to. Reach out to the blog owners and pitch them an article idea that aligns with their audience’s interests.
When writing guest posts, make sure that you provide valuable content that educates and entertains the readers. Make the content engaging and shareable, and include a bio and link back to your blog.
6. Micro-influencer marketing
Micro-influencers are individuals with a smaller following but a highly engaged audience. They typically have between 1,000 to 100,000 followers and are often seen as experts in their niche.
Micro-influencer marketing can be an effective way for businesses to reach a highly targeted audience. These influencers often have a close relationship with their followers and can provide a more personal touch to their recommendations.
By partnering with micro-influencers, your business can leverage their expertise and authenticity as one of the effective strategies to promote your blog, products, and services in a way that feels more natural and organic.
7. Employee advocacy
Employee advocacy is a strategy that involves encouraging employees to promote the brand on their personal social media channels. By leveraging the personal networks of employees, businesses can reach a wider audience and increase their social media reach.
Encouraging employees to share content and talk about the brand can help build a sense of community and increase brand awareness. This strategy can also help to humanize the brand and make it more relatable to potential customers.
By providing employees with guidelines and training on the strategies to promote your blog, your business can ensure that its messaging is consistent and aligned with its overall marketing strategy.
8. Influencer takeovers
Influencer takeovers are a strategy that involves giving an influencer control of the brand’s social media channels for a set period. During the takeover, the influencer creates and shares content that is aligned with the brand’s messaging and values.
Influencer takeovers can be a great way to increase engagement and build excitement around a product or service. By giving an influencer control of the social media channels, businesses can tap into their creativity and reach a new audience.
During the takeover, the influencer can create content such as behind-the-scenes footage, product reviews, and Q&A sessions. By giving their followers a glimpse into the brand’s world, businesses can increase their social media engagement and build a sense of community.
9. Engage with your audience
Engaging with your audience is essential for building a relationship with them. When your audience feels connected to your brand, they’re more likely to share your content and recommend your blog to others. Engaging with your audience can take many forms, such as:
- Responding to comments and questions on your blog and social media channels.
- Participating in online communities related to your industry.
- Hosting webinars and events to connect with your audience.
By engaging with your audience, you can build a community around your blog and increase your readership.
By implementing these 9 expert strategies to promote your blog online, you can promote your blog online, increase your chances of success, and put your business in a better position to thrive.
Whether it’s guest posting, social media marketing, or email marketing, these strategies have been proven to be effective in attracting and retaining readers, building a loyal audience, and generating revenue.
Remember, blogging requires hard work, dedication, and persistence, but with the right approach, your blog can become a valuable asset to your business.