The Current State of B2B Blogging in 2023: What’s New and What Works

Categories
Content and Copywriting

Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]

How To Build Trust Through Blogging

Categories
Content and Copywriting

A survey of 1,000 consumers indicated that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% of brands build trust with their target customers. Trust is an essential trait brands must possess to achieve long-term success, especially in today’s business environment. Great products and services alone […]

5 Vital Elements You Need For Creating High-Performance Blogs

Categories
Content and Copywriting

B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]

The Invaluable Art of Creating Original Content

Categories
Content and Copywriting

Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]

6 Local SEO Strategies for Small Businesses

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SEO

Small businesses often face challenges competing with larger corporations for brand recognition and online visibility. However, with the rise of local SEO and 46% of all Google searches looking for local information, small businesses can now almost level the playing field. Local SEO is especially important for small businesses as it focuses on improving your […]

A Beginner’s Guide to Business Blogging

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Content and Copywriting

Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]

5 Cogent Reasons You Need A Pro Blog Content Agency

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Content and Copywriting

With AI-generated content, anyone can claim to be run blog content agency. However, quality content requires greater effort. Finding an agency that will prioritize your business goals, generate leads and communicate your brand message is  still profitable. With the right agency, you can save time and divert your effort to other business activities to boost […]

S.F.I.T. Framework for Writing High-Impact Paragraphs

Categories
Content and Copywriting

Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]

The Top E-Commerce Blogging Mistakes To Avoid

Categories
Content and Copywriting

Given that e-commerce primarily involves showcasing products and awaiting customers, one may question the need for a blog. However, is there merit in investing resources into blog creation? 81% of customers research online before making a purchase, and if you want to reach them, you should invest in the visibility of your e-commerce site. Blogging […]

What Is Blogging For Business? Understanding The Basics And Benefits

Categories
Content and Copywriting

In today’s world, businesses are pursuing a paradoxical goal. On one end, they’re seeking novel and groundbreaking methods to connect with customers and strengthen their brands. On the other end, they’re turning to age-old business blogging for organic exposure and customer engagement. What was once dismissed as a frivolous pastime or an introspective diary has […]