For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]
Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]
If you’re seeking to amplify your online presence and drive more traffic to your website, then these on-page SEO best practices are the ultimate game-changer. As per a recent study by Brightedge, an astounding 68% of online experiences initiate with a search engine, making SEO a crucial aspect of your digital marketing arsenal. And when […]
It’s fascinating and frustrating to learn that 99% of buyers check their email accounts about 20 times daily. Meanwhile, only 15.1% of B2B newsletters are opened by their intended recipients. It’s almost like having a direct line of communication, yet struggling to make the connection. Is your newsletter part of that elite group? In this […]
Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]
Given that e-commerce primarily involves showcasing products and awaiting customers, one may question the need for a blog. However, is there merit in investing resources into blog creation? 81% of customers research online before making a purchase, and if you want to reach them, you should invest in the visibility of your e-commerce site. Blogging […]