It’s fascinating and frustrating to learn that 99% of buyers check their email accounts about 20 times daily. Meanwhile, only 15.1% of B2B newsletters are opened by their intended recipients. It’s almost like having a direct line of communication, yet struggling to make the connection. Is your newsletter part of that elite group? In this […]
Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]
Given that e-commerce primarily involves showcasing products and awaiting customers, one may question the need for a blog. However, is there merit in investing resources into blog creation? 81% of customers research online before making a purchase, and if you want to reach them, you should invest in the visibility of your e-commerce site. Blogging […]