Why B2B Content Strategy Should Be Different from B2C

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Content and Copywriting

For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]

The Power of B2B Social Media Marketing: Why It Matters

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Social Media Marketing

B2C powerhouses such as Coca-Cola, Crocs, and Nike often dominate social media with their viral posts. However, when it comes to B2B companies like Salesforce, achieving the same level of virality is a different story. Does this mean that social media is irrelevant to B2B companies? That’s far from true. Sprout Social shows that 88% […]

How to Demonstrate Your Unique Value Proposition in a Crowded B2B Market

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Sales, Social Media Marketing

  Competing within a valid market means they’ll be other companies with similar products, features and functionalities. How then do you stand out in the crowded B2B market? That’s where your unique value proposition comes in. A value proposition is the cornerstone of any successful business, conveying what sets it apart and what it offers. […]

The Importance of Clarity and Simplicity In Business Writing

Categories
Content and Copywriting

Convoluted business writing, from emails to reports and proposals, are all too common scenarios in many organizations. Jargon, verbose sentences, and unnecessary details all contribute to a lack of clarity that can obscure messages, delay decision-making, and ultimately impact the bottom line. It’s not just a matter of personal preference. As Josh Bernoff’s survey, for […]