The Power of B2B Social Media Marketing: Why It Matters

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Social Media Marketing

B2C powerhouses such as Coca-Cola, Crocs, and Nike often dominate social media with their viral posts. However, when it comes to B2B companies like Salesforce, achieving the same level of virality is a different story. Does this mean that social media is irrelevant to B2B companies? That’s far from true. Sprout Social shows that 88% […]

The Importance of Clarity and Simplicity In Business Writing

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Content and Copywriting

Convoluted business writing, from emails to reports and proposals, are all too common scenarios in many organizations. Jargon, verbose sentences, and unnecessary details all contribute to a lack of clarity that can obscure messages, delay decision-making, and ultimately impact the bottom line. It’s not just a matter of personal preference. As Josh Bernoff’s survey, for […]