It’s fascinating and frustrating to learn that 99% of buyers check their email accounts about 20 times daily. Meanwhile, only 15.1% of B2B newsletters are opened by their intended recipients. It’s almost like having a direct line of communication, yet struggling to make the connection. Is your newsletter part of that elite group? In this […]
In this article, you’ll learn about the features a great SaaS content must possess and 5 different types of content for software companies to enhance your content marketing efforts. Writing content for a software company can pose a challenge due to the intangible nature of some software products. Articulating a feature-rich product that lacks physical […]
Years back, many thought voice search was only for lazy folks who hated typing. However, the level of acceptance the general public has shown voice search is a pointer that it has come to stay. Now, it’s normal for us to ask Alexa, Siri, or Cortana for recommendations on the best food place around town. […]
Blogging is a popular concept even if some don’t understand the full details of how it works. Instagram folks throw around the word, and content marketers sing its praises on mountain tops. Even 59% of them consider it extremely valuable. And if you’re in the B2B space, you can generate more leads with a blog. […]
Convoluted business writing, from emails to reports and proposals, are all too common scenarios in many organizations. Jargon, verbose sentences, and unnecessary details all contribute to a lack of clarity that can obscure messages, delay decision-making, and ultimately impact the bottom line. It’s not just a matter of personal preference. As Josh Bernoff’s survey, for […]