How To Find The Right Blogging Frequency

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Content and Copywriting

Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]

5 Vital Elements You Need For Creating High-Performance Blogs

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Content and Copywriting

B2B companies face unique challenges when it comes to creating high-performance blogs. Research shows that 60% struggle to create engaging content, and 64% outsource blog copywriting. However, prioritizing blogging can pay off – B2B companies that do so are 13 times more likely to have a positive ROI on their efforts. Even then, many readers […]

8 Benefits of Blogging for Business You Can’t Ignore

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Content and Copywriting

If you are content with your outstanding product and have already spent thousands of dollars on advertising, why bother with a company blog? If your response is none, you are not alone. Of the nearly 1.9 billion websites online, only about 600 million have blogs. And this is partly because most businesses are yet to […]

Creative Ways to Brainstorm Blog Topics for Audience Engagement

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Content and Copywriting

Blogging has become a vital component of modern-day marketing, with 91% of marketers using content marketing to reach customers. Despite its popularity, the most significant challenge for B2B businesses is finding ways to brainstorm blog topics for fresh and relevant content. This challenge is further compounded by the fact that 57% of marketers say they […]

Product-Focused Blogging Vs. Customer-Focused Blogging

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Content and Copywriting

Blogging is a popular concept even if some don’t understand the full details of how it works. Instagram folks throw around the word, and content marketers sing its praises on mountain tops. Even 59% of them consider it extremely valuable. And if you’re in the B2B space, you can generate more leads with a blog. […]