How To Find The Right Blogging Frequency

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Content and Copywriting

Every day, millions of new blog posts appear on the internet. That is no surprise because fresh content allows blogs to stay relevant to readers and search engines. One advice content marketing experts will always offer businesses is to find and maintain a good blogging frequency. Some successful bloggers like Brian Dean of Backlinco post […]

A Beginner’s Guide to Business Blogging

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Content and Copywriting

Business blogging is a cost-friendly marketing tactic with great potential when put to work effectively. Over 70% of people choose to learn about a company through articles rather than ads. There are over 1.9 billion websites but just 600 million blogs. Despite the numerous benefits of business blogging, many businesses are missing out on this […]

8 Benefits of Blogging for Business You Can’t Ignore

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Content and Copywriting

If you are content with your outstanding product and have already spent thousands of dollars on advertising, why bother with a company blog? If your response is none, you are not alone. Of the nearly 1.9 billion websites online, only about 600 million have blogs. And this is partly because most businesses are yet to […]

What Is Blogging For Business? Understanding The Basics And Benefits

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Content and Copywriting

In today’s world, businesses are pursuing a paradoxical goal. On one end, they’re seeking novel and groundbreaking methods to connect with customers and strengthen their brands. On the other end, they’re turning to age-old business blogging for organic exposure and customer engagement. What was once dismissed as a frivolous pastime or an introspective diary has […]

Product-Focused Blogging Vs. Customer-Focused Blogging

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Content and Copywriting

Blogging is a popular concept even if some don’t understand the full details of how it works. Instagram folks throw around the word, and content marketers sing its praises on mountain tops. Even 59% of them consider it extremely valuable. And if you’re in the B2B space, you can generate more leads with a blog. […]