Blogging is the ultimate combination of creativity and strategy, a delicate balance between expressing yourself authentically and creating content that appeals to your audience. But if your blog is a tree falling in the forest with no one to hear it, you won’t get far. By implementing strategies to promote your blog, it could have […]
Not many businesses are putting enough effort to build customer loyalty. The probability of selling to an existing customer is as high as 70%. Shockingly, many businesses seem to overlook this fact, with only 18% of them focusing on customer retention. As a result, customer churn is costing U.S. businesses a staggering $140 billion each […]
In the business world, there’s a curious contradiction: standing out requires fitting in. As a professional, you need to be seen as a credible and authoritative voice in your industry, while also demonstrating your unique perspective and expertise. That’s what thought leadership is about. Accomplishing this may seem daunting, but it’s precisely the challenge that […]