Why B2B Content Strategy Should Be Different from B2C

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Content and Copywriting

For years, B2B content was infamous for putting readers to sleep. But times are changing. Companies now see the need to create fun, relatable, and engaging content. More like what B2C brands do. However, when B2B companies adopt B2C strategies, things don’t often go as expected. Selling directly to other businesses requires a different approach. […]

The Current State of B2B Blogging in 2023: What’s New and What Works

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Content and Copywriting

Barely two decades ago, the average American had never seen a blog, let alone appreciate its relevance. According to Pew Research, only 32% of Americans were blog readers back in 2005. Almost 62% of American adults at the time didn’t even know what a blog was [1]. Today, 77% of internet users are ardent blog […]

The Invaluable Art of Creating Original Content

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Content and Copywriting

Around 7 million blogs are published on the internet daily. Billions of social media posts go live every day. Snapchat alone boasts 3 billion snaps per day. It’s no surprise that the internet is rife with simply reorganized and non-original articles, blog posts, and social media updates. Truly original content is hard to come by […]

Legal and Ethical Issues Surrounding Content Scraping

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Content and Copywriting

Creating unique blog content is a challenging task that demands both time and resources. However, it can be even more infuriating when your hard work is stolen by someone who hasn’t put in any effort. Unfortunately, content scraping is a real issue in today’s digital landscape. To tackle this problem, it’s crucial to comprehend the […]

5 Brilliant Types of Content For Software Companies

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Content and Copywriting

In this article, you’ll learn about the features a great SaaS content must possess and 5 different types of content for software companies to enhance your content marketing efforts. Writing content for a software company can pose a challenge due to the intangible nature of some software products. Articulating a feature-rich product that lacks physical […]