S.F.I.T. Framework for Writing High-Impact Paragraphs

Content and Copywriting

Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]