Consumer Behavior in 2023: How To Reposition Your Business


Masks are off, but Covid-19 profoundly affected consumer behavior. The lockdown made customers search  for alternatives to meet their needs without visiting brick-and-mortar shops. And the use of technology to enhance customer experience skyrocketed during this period. Since consumer behavior is ever-changing, your business must identify these changes so you can tailor your offerings to the […]

How to Demonstrate Your Unique Value Proposition in a Crowded B2B Market

Sales, Social Media Marketing

  Competing within a valid market means they’ll be other companies with similar products, features and functionalities. How then do you stand out in the crowded B2B market? That’s where your unique value proposition comes in. A value proposition is the cornerstone of any successful business, conveying what sets it apart and what it offers. […]