Masks are off, but Covid-19 profoundly affected consumer behavior. The lockdown made customers search for alternatives to meet their needs without visiting brick-and-mortar shops. And the use of technology to enhance customer experience skyrocketed during this period. Since consumer behavior is ever-changing, your business must identify these changes so you can tailor your offerings to the […]
Competing within a valid market means they’ll be other companies with similar products, features and functionalities. How then do you stand out in the crowded B2B market? That’s where your unique value proposition comes in. A value proposition is the cornerstone of any successful business, conveying what sets it apart and what it offers. […]