With 4.7 billion active social media users spending an average of 2 hours and 28 minutes on social media each day, the potential reach is incredible. 26% of people use social media primarily to find products they wish to purchase. So you make a high-value post, write a nice caption, add some hashtags, and hope […]
Blogging is the ultimate combination of creativity and strategy, a delicate balance between expressing yourself authentically and creating content that appeals to your audience. But if your blog is a tree falling in the forest with no one to hear it, you won’t get far. By implementing strategies to promote your blog, it could have […]
Contrary to popular practice, social selling is more than spamming prospects with sales pitches they never requested. Spamming people on social media is intrusive, annoying and fruitless, regardless of what you’re offering. You come off as another disturbance instead of a person of value that you are. Buyers deal with an overwhelming number of “salesy” […]