If you’re a small business owner looking to enhance your sales efforts in the digital realm, understanding the Social Selling Index (SSI) can be a game-changer. Developed by LinkedIn, the SSI is a metric that measures your social selling proficiency and effectiveness on the world’s largest professional networking platform. In this article, we’ll demystify the […]
Meet Angela. She has hundreds of likes on every selfie she posts on LinkedIn but her revenue from the platform is $0. She wonders why nobody buys from her or makes inquiries about her product. Success stories on LinkedIn also intimidate her. Angela’s story is similar to most people on social media. And one of […]
Contrary to popular practice, social selling is more than spamming prospects with sales pitches they never requested. Spamming people on social media is intrusive, annoying and fruitless, regardless of what you’re offering. You come off as another disturbance instead of a person of value that you are. Buyers deal with an overwhelming number of “salesy” […]