S.F.I.T. Framework for Writing High-Impact Paragraphs

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Content and Copywriting

Storytelling aside, B2B blogs are more fact-based than opinion-oriented. We believe that business managers (whom B2B blogs target) require facts and data-oriented evidence to make objective decisions. The Chartered Institute of Personnel and Development (CIPD) and HBS are particularly advocating for evidence-based and data-driven decision-making practices. However, blogs with chunks of facts and statistics are […]

How We Write Our Articles: Approach, Objectives, and Basic Rules

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Content and Copywriting

Our mission is to deliver excellent end-user experience to our client’s customers, as well as ours. All our articles are embodiments of our mission and values. Read more about: Our movement, objectives, and values. Our approach As a marketing company, we realize that our only proof of brilliant end-user experience is the high engagement of […]