Did you know about 44% of buyers consume 3 to 5 pieces of content before engaging with the vendor to purchase or subscribe for a service? A recent DemandGen Report supports this stat. Also, it’s an important factor driving the need for businesses to work with a blog writing agency to help publish top-quality articles at the right frequency.
The fact that a significant percentage of buyers consume multiple pieces of content before making a purchase or subscribing to a service highlights the importance of having a strong content marketing strategy in place.
However, not all businesses have the time, resources, or expertise to create content in-house, which is where a blog writing agency can help.
A blog writing agency can provide you with a team of professional writers who can create engaging, informative, and SEO-optimized blog content that resonates with your target audience.
But with so many blogging agencies out there, it can be challenging to choose the right one for your business. Here are some tips to consider when selecting a blog writing agency:
7 tips to consider when selecting a blog writing agency
1. Determine your company’s needs
This will help you identify the type of content you need, the target audience you want to reach, and the key performance indicators (KPIs) you want to measure.
For instance, if your goal is to increase brand awareness, you may want to focus on creating informative and engaging blog posts that showcase your industry expertise and thought leadership.
On the other hand, if your goal is to generate leads or drive conversions, you may want to create content that is more product or service-oriented, such as case studies or product reviews.
When determining your goals and objectives, it’s important to be specific and measurable. This will help you track your progress and make data-driven decisions to improve your content marketing strategy.
Some common KPIs for blog content include website traffic, bounce rate, time on page, social media engagement, and lead generation.
By having a clear understanding of your goals and objectives, you can communicate them effectively to the blog writing agency you choose to work with. This will help them create content that aligns with your business objectives and delivers measurable results.
Additionally, having a clear vision of your goals and objectives will make it easier for you to evaluate the success of your blog content and make adjustments as needed.
2. Assess their expertise and experience
Look for a blog writing agency with a proven track record of creating high-quality content that resonates with its clients’ target audience.
Check their website and social media pages to see examples of their work, and read client testimonials and case studies to get a sense of their expertise and experience.
3. Monitor their consistency
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson.
According to research, bloggers who publish 2 to 6 times per week are likely to generate better results by 50%. Finding the right frequency for your blog is important but what’s more important is finding a blog writing agency that can be consistent on its own.
As the saying goes “you cannot give what you don’t have.” Your proposed blog agency must show consistency in its official blogs before it can do the same for you. Consistency is a vital character to look out for.
4. Assess their service package
The right blog writing agency should offer a full-service content writing service, and handle all aspects of content creation, from researching and planning your content to writing and editing it.
They should work to understand your goals and objectives, and then create a content strategy that meets your needs. This should include a regular schedule for publishing new SEO blog posts and a plan for promoting your content on social media and other channels.
5. Evaluate their writing style and tone for quality
Content quality is rated the number 1 most important success factor among all bloggers. That’s not all. According to a survey by Adobe, most complaints about written content online are: Too wordy, poorly designed, and poorly written.
This depicts how indispensable the quality of your blog posts is going to be to your success. Having this at the back of your mind, it is an absolute necessity to evaluate the writing quality of blog posts of the blogging agency you intend to hire.
Every blog writing agency has a unique writing style and tone, so it’s important to find one that aligns with your brand voice and values. Look for an agency that can write in a variety of styles and tones to cater to different types of content and audiences. Usually, a blog writing agency that’s proud of its style will publish a writing guideline for public view.
Furthermore, the first point of contact with the blog writing agency should also be evaluated. This takes us to the next feature.
6. Assess their communication and collaboration skills
About 76% of B2B companies take their business elsewhere once they are being treated below their expectations, Salesforce research shows. Working with a blog writing agency is a collaborative process, so it’s essential to find an agency that has strong communication and collaboration skills.
Look for agencies that are responsive, open to feedback, and willing to work with you to achieve your goals. They should provide you with regular updates and be willing to work with you to ensure that your content is meeting your goals and expectations.
If you experience severe delays in responses, you are likely to have the same problems after subscribing to their services. You certainly do not want inconsistency and delay with your blog post. Kindly take the cue and walk away.
7. Consider their pricing and delivery timelines
You want to make sure that the price demanded by a blog writing agency fits within your budget and that they can deliver high-quality content within your desired timeframe.
When it comes to pricing, different blog writing agencies may have different pricing structures. Some agencies may charge per blog post, while others may charge per word or offer package deals.
It’s important to understand the agency’s pricing structure and make sure that it fits within your budget. Keep in mind that the cheapest option may not always be the best one. You want to find an agency that offers high-quality content at a fair price.
Delivery timelines are also crucial when it comes to choosing a blog writing agency. You want to make sure that the agency can deliver the content within your desired timeframe.
If you have a tight deadline, it’s important to find an agency that can work with you to meet your deadlines. However, remember that quality content takes time to create, so be realistic about your expectations.
When evaluating a blog writing agency’s delivery timelines, it’s important to consider their process for creating content. A good agency should have a streamlined process in place that allows them to deliver high-quality content within a reasonable timeframe.
They should also have a system for communicating with clients to ensure that the content meets their expectations.
When choosing a blog writing agency, it’s important to consider your company’s needs, the agency’s reputation and credibility, and the quality of its work.
We hold ourselves to the highest of standards and guarantee that all articles meet four critical criteria: search-engine-optimized content, well-researched, ultra-engaging, and easy-to-read blog articles.
To kickstart a productive relationship, how about a free audit of your website? Just to see how well your business is competing. Don’t worry, it’s on the house. And we require no commitments, whatsoever.