With AI-generated content, anyone can claim to be run blog content agency. However, quality content requires greater effort. Finding an agency that will prioritize your business goals, generate leads and communicate your brand message is still profitable.
With the right agency, you can save time and divert your effort to other business activities to boost business growth.
Quality content requires rigorous research, interviews with subject matter experts, editing and an understanding of search engine optimization (SEO). Other activities like content distribution on social media also contributes to the success of your website.
In this article, we will discuss 5 reasons you need blog writing services from a professional blog content agency.
Your audience deserves the best
According to Content Marketing Institute, 70% of customers would rather learn about a company through its blog rather than its ads.
There is sufficient data to prove that companies with a blog for their target audience have greater ROIs than companies that stick to traditional marketing methods.
The nagging issue is how to manage the demands of turning “boring” topics into highly engaging content for your target audience.
5 reasons you need professional help with your blog
The truth is we can’t all be good writers. Writing in itself can be quite cumbersome if you do not have a flair for it.
To better manage this situation and for a more professional touch, outsourcing your company’s blog is advisable. We’ll go through 5 convincing signs that show why.
1. Your business blog lacks consistent content
The most potent ingredient to staying relevant and top of mind is consistency. However, this is tough to achieve with other high priorities on your plate.
One of the biggest challenges for businesses when it comes to maintaining a blog is creating and publishing content regularly. Businesses with a frequency of 4 or more blog posts per week get 3x more traffic than their counterparts.
A professional blogging agency will help you establish a content calendar with a clear plan for the types of content you want to publish. It also accounts for the frequency of publishing, and the deadlines for each piece of content.
This will help ensure that your blog is updated regularly with fresh content that provides value to your target audience and keeps them engaged.
2. Your business blog produces poor content
Since content is king, you should never present your king in shabby apparel. Blogging statistics show your target audience is better engaged by problem-solving, informative, and visually appealing blog posts vetted by industry experts.
A professional blog content agency will help you create well-researched, engaging, and well-written content with long-term value and relevance.
With a focus on quality and quantity, a blogging agency will help you establish a strong online presence to position your business as an industry expert.
3. Your business blog ignores the latest SEO trends
The world of search engine optimization is constantly evolving, and it can be challenging for businesses to stay up-to-date with the latest trends and best practices.
However, failing to do so can result in poor search engine rankings, which can negatively impact your ability to reach new customers and drive conversions.
Of all the million business blog sites online, only 9% of them rank high on search engines and get visitors. Amidst that, 68% of customer experiences begin with a search engine so your business needs to be in the top 10% to gain traffic and leads.
Aiming to dominate or, at the very least, be in the percentage bears a lot of pressure.
Outsourcing to a professional blog content agency will ensure your blog stays up-to-date with the latest SEO trends and best practices. You’ll also achieve higher search engine rankings, improved visibility, and increased traffic to your website.
4. Difficulty measuring success
Measuring the success of your blog is crucial for making informed decisions about your content strategy. If you’re not sure how your blog is performing or what kind of impact it’s having on your business, it’s time to bring in a professional.
A professional blog content agency will help you establish metrics for success, track your progress, and make adjustments as needed to improve your results.
With a focus on data-driven decision-making, a professional agency will help you make the most of your blog and ensure you’re getting the results you want.
5. Your business blog is not converting leads
The primary purpose of having a blog and all other digital marketing efforts is to move buyers through the entire sales cycle with high-quality and engaging content.
If you have little or no conversions, it might be an indication that your business blog is average.
- What type of content do you have on your blog?
- How informative and engaging is it?
- Can your blog influence a new visitor to make a buying decision?
Without these, your guests will look in other places to find solutions. ‘Other places’ means your competitors.
To get ahead of the curve, hire Ojehs Inc. to provide engaging blogs that can move your potential customers from the discovery phase to the point of purchase.
Your blog will keep customers glued to your brand even after a purchase has been made.
You can also see if we’re a good fit for your brand: Get Your Company Flying High With The Right Blog Writing Agency
With the right expertise, tools and resources, your blog can find its place in search engines. However, the costs of hiring an in-house content marketing team can be overbearing, especially for a small business. Ojehs, Inc. can help you create engaging and effective content that drives results.
Leaving content creation to the experts will help you save time and get ahead of competition. Since the content marketing landscape is always evolving, you can avoid being left behind with a content agency.
Take the first step towards a more successful and effective digital marketing strategy by partnering with a professional blog content agency today.
Our team has over 6 years of industry experience. We work with SaaS, PaaS, IoT, and Blockchain companies and we’ve helped them increase product adoption.
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